Nigerian influencer Jackie Aina is facing a backlash for naming one of her new candles Sòrò Sókè.

Jackie, who recently celebrated her 35th birthday, dropped her latest collection of Owambe candles on August 5 in a collaboration with fashion designer Claude Kamini and FORVR Mood, a brand created by the influencer.

Described by Jackie as “the most proud group to date”, it received some negative feedback as a number of social media users were upset about naming one of the candles Sòrò Sókè. What’s the story?

Photo by Paras Griffin / Getty Images for ESSENCE

Who is Jackie Inna?

Jackie is a Nigerian-American YouTuber who creates content focused on cosmetics and self-care. She was also an advocate for people of color and spoke about how people from minority groups should get more exposure on social media platforms.

It has a very large social media followers across all platforms. Currently, Jackie has 1.8 million on Instagram, 3.56 million on YouTube, and 1.3 million on TikTok. She is also the owner of FORVR Mood.

Drama explained about Sórò Sighe . Candle

On August 5, Jackie revealed her latest candle collection – Owambe – which consists of four new fragrances: Sòrò Sókè, No Wahala, Soft Life and Spice Of Life.

The news quickly made its way onto the Internet, but some people reacted negatively to social media influencer Sòr Sókè’s choice as the name for one of the candles.

The backlash comes because Sòrò Sókè, which means ‘talking louder’ or ‘speaking out loud’, was a slogan during the anti-SARS protests that took place in October 2020.

The End SARS was a series of protests organized in Nigeria against perceived police brutality. This led to some social media users being angry that Jackie used the phrase to name one of her candles.

HITC has reached out to Jackie Aina for comment.

Photo by Emma McIntyre/Getty Images for YouTube Beauty

FORVR mood

According to its website, FORVR Mood is focused on sending the message that black women “deserve” more. The outlet mentions that most people think black women are “strong,” but in reality, they are so much more than that.

Black women deserve more than perseverance and strength. Black women don’t always have to be strong. Black women deserve self-care. Black women deserve luxury. The site states that black women deserve to be spoiled.

The brand consists of a range of beauty and self-care products developed by Jackie and her team.

In other news, broken down: Did Conor McGregor die in 2022 as the hoax went viral?

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