The new K-Pop group on the block, NewJeans, is days away from their official debut but they are already making their mark in the music world. Their official release date comes as the return of the most popular groups from the 2nd, 3rd, and 4th generations of the K-Pop industry approaches.
HYBE’s ADOR label is just days away from debuting their first K-pop group, NewJeans. The five-member girl group has already receivedattentionFrom netizens who heard two songs of their song. Now it’s just a matter of waiting for the group’s official debut.
In a clever play, the idols will officially introduce themselves as the new group by Generation 4 at the beginning of the month. This will happen a week before the popularity of The OG Girls’ Generation they come back. It also comes like the others pink blackAnd the twiceAnd the ENHYPENand the BTS A single featuring Benny Blanco and Snoop Dogg, it will be released throughout August.
Showcase NewJeans from HYBE before larger groups arrive
Lom Minji, Hanni, Haerin, Danielle and Hyein are all ready to introduce themselves to the K-pop world. With the fusion of different nationalities within the group (South Korea, Australia, and Vietnam), the quintet aroused the curiosity of both domestic and international viewers.
NewJeans releases a total of four consecutive music videos for attentionAnd the Hype boyand Hurt. Her last and fourth song biscuit It will be released on August 1, 2022. This date will also coincide with their official debut date.
Their strategy has succeeded in drawing global attention to the wonders. The girls have already received a combined total of 9.4 million views among their three videos.
According to the song names, it is clear that the fourth generation group will expand their discography by playing with different genres. According to Nylon, the NewJeans concept begins with their “echoing style of sound and fashion, as well as the group’s unique concept that challenges K-pop norms.”
NewJeans will lead the former Creative Director of Girls’ Generation
NewJeans is not only what’s coming next week, but also ADOR, HYBE’s first independent label. It will be led by the former creative director of SM Entertainment, another label that includes several boy and girl K-pop groups, including Girls’ Generation and EXO.
The designated CEO, Min Hee-Jin, worked under the company for 16 years, starting out as a graphic designer. Hye-Jin worked her way up over the years and was later promoted to creative director. She was responsible for the visual labels of groups like Girls’ Generation (SNSD), Red VelvetAnd the ShineAnd the F(X), And the EXO.
A year after her split from SM Entertainment, Hee-Jin joined her rival house, Hybe Corporation, as a brand manager. In November 2021, she was commissioned to manage HYBE’s first independent label, ADOR.
As a CEO, the agency is only a week away from revealing her first K-pop group. NewJeans will start ADOR as a HYBE sub-brand.
Big girl groups SNSD, BLACKPINK, and TWICE are back
The month of August is filled with a musical comeback. The nation’s girl group, SM Entertainment’s Girls’ Generation , He will emotionally return to the stage.
Their return comes five years after they announced their temporary hiatus. It is also during the celebration of their fifteenth anniversary, which marks a milestone for the popular group.
JYP Entertainment’ TWICE has an active comeback group. The nine-member band will be releasing their eleventh mini album at the end of the month. This busy August will end with a bang, Just like TT.
After nearly two years, BLACKPINK will finally be heard again. YG Entertainment recently announced that the group is in the “final stages of recording a new album.” According to reports, the music video shooting budget is the most expensive she’s got so far.
The folk quartet has no official release date. However, there will likely be conflict with their friends and rivals on a TWICE date, as fans are eager to hear their new music.
In other news, NewJeans’ debut was just days away as a girl group had already left a mark on the K-pop world.