Sharon Stone, the Oscar-nominated star of Basic Instinct and Total Recall, has been announced as the new face of eyewear retailer LensCrafters.
The actress is part of the Your Eyes First campaign, which focuses on the experience presented at LensCrafters. The campaign video shows an adorable gem in an iridescent suit entering the LensCrafters store.
Here’s everything we know about the campaign and Stone’s thoughts on partnering with LensCrafters…
Sharon Stone is the new face of LensCrafters
Sharon Stone has been announced as the face of the LensCrafters 2022 “Your Eyes First” campaign, which includes a TV commercial. The campaign will also be shown in LensCrafter stores on digital touchpoints, on the LensCrafters website and across the company’s marketing channels.
In the campaign video, Sharon can be seen wearing a variety of glasses from LensCrafters including an advanced Ray-Ban Round model that comes in a color combination you can only get from LensCrafters.
Sharon engages LensCrafters in the campaign video, and is soon helped by a slew of enthusiastic staff. I tried several tires in the store and told a customer assistant that they looked like “the most famous thing I’ve ever seen”.
You can even shop Sharon’s style on LensCrafters, picking up a pair of Burberry Evelyn frames for $293.00.
“A respected and recognized leader”
For Sharon, glasses became not only a vision solution, but an “enabling outlet” to showcase her personality and creativity as an accessory.
She explained that she was “delighted” to partner with LensCrafters as it has always been “and continues to be a respected and recognized leader in the industry” by providing “vital vision care to so many.”
“I am pleased to partner with the brand for the ‘Your Eyes First’ campaign showing that the right pair of eyeglasses can provide a new twist to elevate your style while keeping your overall health in mind. From getting an eye exam to being fitted on new frames with lenses designed specifically for your special vision needs. me, LensCrafters provides a personalized and elevated experience,” Sharon said.
What is LensCrafters?
LensCrafters is a retailer of prescription eyeglasses and sunglasses. They offer a “full range of premium lens solutions,” and they also have a “wide range of standard and specialty contact lenses available.”
Many of their stores host independent optometrists who use the “latest eye examination technology” to deliver personalized prescriptions.
Since 1988, LensCrafters has worked with OneSight to help students access eye exams and eyeglasses. More than $20 million has been donated to OneSight from LensCrafters customers and employees, and more than 7,000 LensCrafters volunteers work at OneSight clinics.