Frank Ocean has sent social media into a frenzy by using a nude photo on Instagram to promote his luxury goods brand Homer.
The 34-year-old rapper and songwriter chose a distinct marketing strategy to spread the word about his new jewelry collection.
Here’s everything you need to know about the font.
Frank Ocean is sending fans crazy with a nude photo
Frank Ocean left the entire internet stunned when he uploaded a NSFW photo on Instagram over the weekend.
The singer launched the ac*** ring as part of a new collection for his luxury company Homer.
Going to Homer’s Instagram page, Frank posted a nude photo of someone wearing the product while obliterating private parts.
In another snapshot on his Instagram profile, the musician promoted the group by sharing a photo of himself wearing a black wig and an orange cap.
Singer’s Homer Ring $25,000 & Other Items
The ring to promote the collection is called the XXXL H-Bone Ring and is currently priced at $25,000 (£20,700).
The piece is made of 18-karat yellow gold and includes a set of princess-cut channel-set diamonds and layers “expressing split bone or H-shape, finished in high polish,” according to Homer’s website.
The same ring was listed in other colors, including Chet Blue, Canary, Alpine, and Ships within four weeks, the brand states.
Homer offers other jewelry items such as pendants, earrings, and keychain.
More about the singer’s work
Homer officially launched in August 2021, but the social media post accompanying the latter group seems to have taken the business to a whole new level.
Speaking to the Financial Times, Frank spoke of the luxury company and said, “I didn’t want our business to be less expensive than Cartier.”
Some items in the Homer collection are listed between $1,365 and $5,695 (£1,130 to £4,710).
The musician was supposed to go on tour in 2020 but the shows were postponed due to the COVID-19 pandemic.
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