With the debut of the new K-drama Big Mouth, its local broadcast could launch a new trend for MBC and Weekend TV channel.
It’s been more than three years since Lee Jong-suk last appeared in a K-drama, and his last appearance was in 2019 in Romance Is a Bonus Book.
The fan-favorite actor is finally back on the small screen with his new series of Jang Young-chul and Jung Kyung-Soon, Big Mouth.
While fans around the world will be counting down the release of Episode 2 of Big Mouth, the broadcast of the new series and its success to domestic audiences could be a poignant outcome for the broader K-drama industry.
What is the theme of the big mouth korean drama?
Big Mouth is an upcoming Korean legal crime drama series starring Lee Jong-suk, Im Yoon-ah, and Kim Joo-hun.
The series will tell the story of Park Chang-ho (performed by Lee Jong-suk), a third-rate lawyer, who gained fame for being a ‘Big Mouth’, while having a winning rate of only 10%.
Chang-ho’s tendency to speak out before considering his actions has put him and his co-workers in hot water before, but things are about to turn upside down when he becomes involved in a murder case.
However, he’s not alone in his battle to clear his name, as his nurse wife Go Mi-ho (played by Im Yoon-ah) also joins her husband in this murder mystery.
With accusations circulating that he was somehow involved in this high-profile murder case, Chang-ho has to delve deeper into an unusual conspiracy theory if he is to unravel a web of deceit and lies leaking from the privileged upper class.
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Big Mouth may be the flagship of the new MBC slot
In September 2021, Big Mouth was reported to be broadcast exclusively on the South Korean network tvN. However, in April 2022, it was later confirmed that the upcoming series would actually air on MBC, airing from 9:50 p.m. KST on Friday and Saturday.
Interestingly, this block of programming (Friday and Saturday) could be an important part of Big Mouth’s success and could also become a leader in the broader K-drama industry.
This is because the Big Mouth will only be 5The tenth Consecutive series over the weekend for MBC in this block of code, which was created in late 2021:
- Big Mouth: July 29The tenth – To be announced later
- Doctor Lawyer: June 3research and development – July 23research and development
- Tomorrow: April 1Street – May 21Street
- Tracking: Jan 7The tenth – March 25The tenth
- Red sleeve: November 12The tenth (2021) – January 1Street (2022)
For peak viewers and engagement, Korean dramas usually want to be broadcast on the popular programming block from Saturday to Sunday. However, in a similar way that fans don’t want a particular network to monopolize the best shows, we also don’t want a particular programming block to dominate the weekend schedule.
Dr. Lawyer has proven the success of MBC’s Friday and Saturday slot, with an average national audience share of 6.11% and a viewership of 1111,000 per AGB Nielsen.
However, if Big Mouth can top those numbers, it could once again show network executives that there are more TV schedule options for local productions than just the Saturday and Sunday period.
Interestingly, early viewing statistics showed how high the Big Mouth’s likely ceiling could be. Data from AGB Nielsen indicates that more than 1,100,000 people tuned in to the first episode on July 29, with follow-up Reports On social media, which indicates that the viewership rate actually increased by broadcasting from 11.54% to 12.85%.
If the Friday and Saturday programming block succeeds, even as it competes with the traditional Saturday and Sunday programming block, it will open the door for more productions in the future.
Our main point is that the more financially viable the programming blocks are on South Korean networks, the higher the chances of smaller series making an impression with a larger audience.
In this way, Big Mouth could be a stunningly important show for South Korean fans and therefore the global market – a prospect that certainly wasn’t lost on the production team.
“We will do everything in our power to make work that does not disappoint viewers’ expectations as much as it has been waiting for a long time, so please look forward to it.” Big Mouth production team, via Naver News.
Fingers crossed that Big Mouth can meet fan expectations and kick-start what could be a decisive advance in the newly created broadcast slot on MBC on Friday and Saturday.
Written by Tom Llewellyn – [email protected]
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